4 Tips For Staying Connected To Consumers
Updated: Jul 29, 2020
Amidst the COVID-19 pandemic, many businesses have had to close their doors to the public. If you are a business that is able to operate at some capacity, it’s more important than ever to be at the top of your consumers minds. If you are unable to operate, these are important things to be planning upon your re-opening in the coming weeks and months.
The world continues to rapidly change and adjust to new ways of life, and so are consumer's purchasing behaviours. What they purchase, how they purchase, and where they purchase is constantly shifting.
We have created a list of top ways for you to stay ahead and connect with your consumers:
1. Inform
In tough times like the COVID-19 pandemic, it’s important to provide consistent updates to your community and consumers. They want to know what you are doing to keep everyone safe. Some examples include:
Share a video explaining how your business is operating and how you are keeping your consumers and staff safe
Update your website/social media to inform your audience of changes in place
2. Share valuable and relevant content
If your posts are out of date, incorrect, or not providing value to consumers it is unlikely that they will engage. Ensure your content is valuable and clear for all of your customers.
3. Engage, engage, engage!
Consumers have questions, comments and concerns. It’s important to address them head on. This could be through social media, your website, over the phone, or even at your business' location. Try your best to reply as quickly as possible!
4. Provide unique offers
You want consumers to be excited about your business’ offerings and create something of value for them. It will support in standing out and earning repeat business. Some examples are listed here:
Offer 20% off gift cards
Restaurants can offer discounted pickup or free delivery
Offer health care workers a "skip the line" or a discount with valid ID - this shows you support the community
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