Your Employees Have a Benefit They Don’t Know About - Here is What It's Costing Them
- BOOM Group
- 1 day ago
- 3 min read
Why awareness - not access - is the real gap in workplace rewards programs
If you ask most employees whether they’re using every benefit available to them, the honest answer is usually no. Not because the benefit isn’t valuable - but because they forgot it existed, never got a clear reminder or assumed it was something they’d have to sign up and pay for themselves.
That gap between what’s available and what’s actually used is one of the most overlooked costs in any workplace. And it’s almost always fixable with something far simpler than a new program: a reminder.
The Awareness Gap Is Bigger Than You Think
Most employees and members don’t realize what they already have access to. A rewards program gets introduced once, in an onboarding packet, a single email, a poster that goes up and is never mentioned again, and then it quietly fades into the background.
It’s not that the benefit failed. It was never given a fair chance to be noticed, let alone used.
Every employee or member who hasn’t activated their account isn’t just missing out on a feature - they’re missing out on real, ongoing savings that were already paid for and sitting there, unclaimed.
Small Savings Add Up Faster Than They Feel Like They Do
There’s a reason people shrug off a five percent discount or a small rebate: it doesn’t feel significant in the moment. A few dollars off here, a small percentage there - it’s easy to file that under “not worth tracking.”
But that instinct is misleading. Small, recurring savings compound. A handful of wins a month doesn’t sound like much individually, but stacked over a year, it adds up to a number most people would notice immediately if it showed up as a single deposit.
The savings were never too small to matter. They were just too easy to dismiss one at a time.
What This Actually Looks Like
Here’s a realistic picture of what consistent BOOM use looks like over a year, based on the kinds of savings members access regularly:
None of these required a lifestyle change. They required using something that was already there.
The Number That Tends to Land
Members who consistently use BOOM across categories like everyday purchases, travel and insurance typically save $1,400–$1,500 or more over the course of a year.
That’s not a projection - it’s the realistic result of using an account that’s already active.
What It Would Cost to Match This Any Other Way
Here’s where the numbers get interesting for employers and organizations. To put $1,500 net into an employee’s pocket through a salary increase or cash bonus, the real cost is considerably higher:
BOOM savings are discounts, not income - which means they don’t appear on a T4, and employees keep every dollar. There’s no budget approval required, no payroll adjustment and no waiting for a performance review cycle.
The benefit is already paid for. The only variable is whether your team knows to use it.
The Fix Is Smaller Than the Problem
This isn’t a case for a new benefit or a bigger program. It’s a case for visibility.
The single biggest driver of whether an employee or member uses BOOM isn’t whether they were told about it once; it’s whether they were reminded recently.
If you’re a company contact or membership coordinator reading this and wondering whether it’s worth sending another reminder to your team, it is. A short, simple nudge is often the only thing standing between your people and the savings they’ve already earned access to.
Need Fresh Materials to Share?
If it’s been a while since you last promoted BOOM to your team or members, or you’re not sure what materials you have on hand, we’ve got you covered.
Reach out and we’ll send you company-branded information ready to share directly with your employees or members. No design work needed on your end. Just forward, post or print and let the savings do the rest.
Contact us at info@boomgroup.com to request your materials.
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