Every retail marketing leader in Canada has now sat through at least one presentation, read at least one LinkedIn post or attended at least one conference session about how artificial intelligence is going to revolutionize their industry. Some of it has been genuinely illuminating. Most of it has been remarkably unhelpful for anyone trying to make practical decisions about where to invest time and money right now. 

Email is the most valuable digital channel most Canadian retail brands are underusing. The ROI is well-documented — industry research consistently places email marketing return at $36 to $40 for every dollar spent, outperforming paid social, display advertising and most other owned channels.

Something significant is happening across Canada right now. Canadians are choosing to travel closer to home in record numbers, redirecting the money they’d normally spend south of the border into exploring their own extraordinary backyard — and beyond.